![What’s in a name ? – World IP Day 2021](http://calysta.eu/wp-content/uploads/2021/04/world_ipday_2021_1200.png)
What’s in a name ? – World IP Day 2021
The theme of today’s World IP Day is ‘Taking Your Ideas To Market’ and how intellectual property can help build a stronger business. In this article we focus on the
![What’s new in the Benelux trademark legislation ?](http://calysta.eu/wp-content/uploads/2019/03/time-for-change.jpg)
What’s new in the Benelux trademark legislation ?
On the first of March, new rules are introduced in the Benelux trademark law. Said changes correspond to the implementation of the EU Directive of 2017 harmonizing the EU Member
![McDonald’s lost its “BIG MAC” trademark in the Europe !](http://calysta.eu/wp-content/uploads/2019/01/McDonalds-Big-Mac1-1024x600.jpg)
McDonald’s lost its “BIG MAC” trademark in the Europe !
Americans in a Parisian McDonald’s who want a “Quarter Pounder” with cheese must order the “Royale” with cheese. If they want a “BIG MAC”, they simply ask for “Le BIG