What’s in a name ? – World IP Day 2021
The theme of today’s World IP Day is ‘Taking Your Ideas To Market’ and how intellectual property can help build a stronger business. In this article we focus on the
The Black (not White) Stripes
This case is another instalment in the battle of adidas to protect its three-stripe logo as broadly as possible under trademark law. In 2014 adidas succeeded in registering a trademark
What’s new in the Benelux trademark legislation ?
On the first of March, new rules are introduced in the Benelux trademark law. Said changes correspond to the implementation of the EU Directive of 2017 harmonizing the EU Member
Roses are red. Violets are blue. Chocolates are purple ?
It’s Valentine’s day! Perhaps you bought your better half some chocolates in a heart shaped box. If the box is red it would be impossible to guess the brand. But
McDonald’s lost its “BIG MAC” trademark in the Europe !
Americans in a Parisian McDonald’s who want a “Quarter Pounder” with cheese must order the “Royale” with cheese. If they want a “BIG MAC”, they simply ask for “Le BIG