What’s new in the Benelux trademark legislation ?
On the first of March, new rules are introduced in the Benelux trademark law. Said changes correspond to the implementation of the EU Directive of 2017 harmonizing the EU Member
McDonald’s lost its “BIG MAC” trademark in the Europe !
Americans in a Parisian McDonald’s who want a “Quarter Pounder” with cheese must order the “Royale” with cheese. If they want a “BIG MAC”, they simply ask for “Le BIG